I feel like with rampant bot/AI posting the traffic into social media sites are being spoofed. And companies know this and allow it to happen because it will inflate the ad value and then the stock value. Is this true to an extent or is this taken into account?
Oh 💯. Reddit was rude with the it and was no exception. Likewise, they also run internal bots and AstroTurf accounts to buy earned media. There is no way the crappola SW movies of the previous couple years would have gone any where without this kind of AstroTurfing.
With these better AI tools, it’s bots posting to bots consuming the content.