Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.
In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.
Honestly I feel like that killed Twitter more than many other changes.
People tell me "there’s no way he (musk) would intentionally crash his own company - it makes no sense - “he’s just terribly bad at business!”
But is he really THAT bad? In what world could these changes be made in which he’s actively trying to improve the company? If nothing else, seeing the negative backlash, bad publicity and dropping number of users wouldn’t any sound minded business owner at least temporarily undo some of these changes?
With any business, if you make a change that causes you to lose customers and get bad publicity… don’t you try to mitigate the damage done? Who goes balls to the wall on obviously bad decisions?
He’s that bad at business. On Twitter, Musk has no workers to contain his bullshit or create a good public image for him. Nor does he have enough workers to keep Twitter running smoothly as it used to.