Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.
In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.
This is the best summary I could come up with:
Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.
In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco.
The worldwide user base has been flat or down every month during Musk’s tenure began except one, when it grew slightly in October and then resumed falling, according to Sensor Tower.
Other social media apps experienced modest increases in their worldwide user bases during the same period, according to the research, with Snapchat growing 8.8%, Instagram 5.3%, Facebook 1.5% and TikTok 0.5%.
X had “the most material decline in active users compared to its peers,” Abe Yousef, a senior insights analyst at Sensor Tower, wrote in a research report.
“For microblogging platforms, X had dominant market share of app downloads right up until Threads launched,” Tom Grant, vice president of research at Apptopia, wrote in an email.
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