Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • The_Tired_Horizon@lemmy.world
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    6 months ago

    I took the ads out because even though it isnt a career (music is a serious hobby, you might say) there was push back against putting your own music on the platform. “No self promotion” was a general rule iirc. A few subs kind of let it happen but they were rare.

    The dashboard was indeed shit. It had all the wrong details and choices for someone like me.

    I would have done an AMA but I’m just a bloke, LOL! And yes I agree - the users are anti-ad. Not sure how a site like that floats, financially. Can only imagine there is corp or Government money secretly going in (as we found out years after Google started up).