Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.
The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.
According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.
The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.
In another article they post a photo of an example from reddit and it does say promoted next to the post title. So there’s something there because there is an FTC law saying ads must be disclosed. Obviously they want to obfuscate that it’s an ad as much as possible though so who knows how that’ll change.
Like so:
Annoying and all that, but something pretty common in most social media sites I see nowadays. I quickly learn to filter anything with that label out as junk.