Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday.
  • wise_pancake@lemmy.caEnglish
    1·
    8 months ago

    In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

    Ah, you are right, I misread that sentence as the CTR being 28%!