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Not The Onion@lemmy.worldEnglish · 9 months ago

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

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It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

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Not The Onion@lemmy.worldEnglish · 9 months ago

For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.

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9 months ago

In other words, the branding is one of the main selling points

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