Is it marketing? I bet it’s marketing.
In other words, the branding is one of the main selling points
Basically
There is a How I Built This podcast that interviews the founder. He was in marketing/advertising as a creative his entire career before he started the company. Actually, he didn’t even have enough money to make the first batch, so he created a video and Facebook page that went viral and got him enough interest and actual orders to prove to investors that they should fund him.
I just went to a festival that had only this brand for even regular still water, no water bottles with a cap. It was insanely irritating to not be able to just hang on to a bottle of water in my bag and pull it out whenever to take a sip, you have to just sit there and drink the whole water at once. Or toss it and spend another $6 to buy another can of water when you’re thirsty again. A small problem as problems go but frustrating at the time!
I work as a bartender in a live music venue in the Netherlands.
We, just like most festivals, used to always remove the caps from the water bottles, citing safety concerns (people would drop the bottle when empty but put the cap on, which is a nasty tripping hazard).
So a company started to make bottlecaps that clip to your pants, and most water vendors used a single size opening, which made this feasible. People held on to their cap, and could pause drinking.
Then water companies started to attach the cap to the bottle, to prevent litter, and the government issuing a mandate requiring us to charge per plastic unit.
So now we leave the caps on, but as guests return about 95% of bottles and cups to the bar (buying a drink without having a cup adds a 1 eur plastic surcharge), the safety hazard is basically gone.
As a bartender, I’d very much prefer bottles of water to cans. It allows guests to drink at their leasure, they’re easier to transport and can’t cause as much harm as a can (either by throwing or when squeezing it).
They are slightly visually less appealing than a cool can though, I’ll give them that.
(people would drop the bottle when empty but put the cap on, which is a nasty tripping hazard).
How does having the cap on change the danger level of the hazard?
A bottle full of air rolls when stepped on, with no cap they just squish flat.
[I’m starting to enjoy the response I’m getting to this take. The passion, anger and vitriol directed at me for questioning this shit. It’s hilarious, and I just can’t help myself… Stepped on an empty water bottle with a cap on today and guess what happened? It was immediately crushed, and I am not a heavy person. Please, tell me again how angry that statement just made you]
I suppose… Have you felt how thin the plastic is on water bottles these days though? I feel like the plastic would give first whether there’s a cap on or not. Maybe depends on the person’s weight.
Edit: Lol lots of angry folks here. To the person who said I’m ignoring “actual data”: what fucking data? Somebody said a thing, and now that’s “data”? You’ve got some actual data about the dangers of stepping on water bottles?
It seems like people are referring to unopened bottles of water. Didn’t see anything to indicate that in the original comment, but I guess it makes a little more sense if we’re talking about unopened bottles of water. Since we’re talking about trash that people throw on the ground, I guess I assumed the bottled was not only opened, but empty. Because it’s trash.
That said, I stand by my original comment. Plastic water bottles are made of fucking tissue paper these days. They 100% would snap if someone stepped on an opened/empty bottle.
You were given the reason why and then disagreed with it based on feeling you have about how things are instead of actual data.
actual data
Oh shit, I must have missed this data. Can you provide this so-called “actual data” that I was presented with and ignored?
Take a look at my edit. If it’s a full, unopened water bottle, I’m not completely sure. But if the bottle is open (you know, like trash thrown on the ground almost always is), it’ll break if you step on it.
Plastic doesn’t tear just because you feel it’s weaker than it used to be. And, You are being childish.
I really don’t care to read about how you are possibly able to comprehend other people’s points, and the legit reason why clubs and spaces are worried about sealed bottles on the ground because of personal feelings as long as you stretch it to match your desired view of the world. Be wrong once in a while.
Plastic bottles are always pressurised at the factory. They can hold shit load of weight when closed, otherwise they would explode during the packaging process.
I guess I was assuming the bottle wasn’t sealed shut since we’re talking about literal garbage that people throw on the ground.
If it’s not sealed then it doesn’t matter if the plastic is thinner by a few microns.
That’s literally the entire point of making the distinction between throwing away bottles with the cap and without. What did you think this was about?
Feel free to try it out yourself, but people bring this up for a reason. You are wildly underestimating the strength of thin plastics.
No it doesn’t depend on the person’s weight
Insightful!
I know, look you are doubling down and making it worse. Re your last edit
That said, I stand by my original comment. Plastic water bottles are made of fucking tissue paper these days. They 100% would snap if someone stepped on an opened/empty bottle.
Stop making shit up, how can you even think this would be the case. Go grab a plastic bottle and step in it. When you realise that no it doesn’t snap, try to fucking jump on it as hard as you can.
the bottle doesn’t crush because the air is trapped inside.
Yes and the extremely thin plastic that the bottles are made of these days cracks and lets that air out as soon as force is applied.
Maybe you all drink Dasani exclusively or something, but most bottled water these days comes in plastic that’s as thin as tissue paper. I have had that shit crack in my hands.
If you know you’re going to a festival why not bring your own reusable bottle of water and use the cans to top it up?
If you’re planning a festival with thousands of people why not provide life giving water without charging 6 dollars?
Or to put it in internet speak “why do anything when you can do something else?”
Not sure where you live, but around here (Southern US) the festivals are required to provide free drinking water to everyone.
What festivals aren’t providing water stations anymore?
Most people just don’t look for the stations, or don’t want to wait in the longer line.
I didn’t even know this was a concept
A lot of festivals in the US had problems with heat stroke in the late 90’s and early 2000’s. The two solutions were to either give out free water or allow people to bring in their own water.
The festival organizers generally chose supplying free water.
You got an upvote on the first sentence and a downvote on the second sentence. :)
Because you want to make profit off people who are too incompetent to bring their own water.
That’s a given. The problem comes when you want to profit off people who would bring their own water, but you don’t let them.
Festivals I’ve been to don’t allow your own containers
I’ve been to festivals that did, but they were very specific on the kind of bottle. The festival was also in the desert, so there tons of protections the venue took to prevent heat stroke.
Or… Bring an empty reusable bottle with you.
The festival specifically didn’t allow this either, they want you to spend your money inside the festival. I actually did bring my own water bottle anyway because I carry an electrolyte drink with me everywhere to help with a medical condition. The guy checking bags gave me a hard time but I stood my ground and brought it in. But they don’t make it easy
Well that stinks.
Sounds like a feature, not a bug.
This is a kind of problems that would be solved instantly if people just didn’t consent to being abused.
Wait hold on, so someone buys tickets to an event, show up, and have to buy canned water.
What, in your imagination, should be the next steps so they “don’t consent to being abused”?
Don’t go to that venue again
Doesn’t sound very instant to me
Bring your own water.
In my experience many venues do not let you bring your own water
Hence the abuse…
Okay, so what’s the instant solution here? Apparently it’s as easy as not consenting.
I thought I was agreeing with you…
Or if people just carried around a reusable bottle.
Because the average person is stupid and will pay $4 for fucking water because it looks like an energy drink.
Or because it’s the only water available at most concerts.
This exactly. Unless you’re willing to drink from a communal jug that you can’t guarantee no one has opened or spiked it with anything. Don’t get me wrong, I don’t buy Liquid Death either. I just drink water before entering the venue. Also, this applies to smaller venues that only have a bar, not arenas that sell bottled water.
A communal jug?! Dafuq?! Why are your venues storing water in a communal jug?
In some smaller bars, they use large coleman type jugs with taps and a stack of paper cups. If you ask for water at the bar, they will point you to the jug.
Do you guys not have taps that water comes out of?
In some smaller bars, they use large coleman type jugs with taps and a stack of paper cups. If you ask for water at the bar, they will point you to the jug.
Wtf, my condolences on the lack of hygiene regulations in your county
I just want portable water not in a plastic container. Also they’re like a buck fifty.
All aluminum cans have a plastic epoxy liner.
So enjoy.
Yes and it’s still infinitely recyclable, unlike plastic bottles. 70% of all aluminum ever produced is still in circulation thanks to how efficient aluminum recycling is, including epoxy lined cans.
So I will enjoy.
Does the liner contribute to microplastics in whatever is contained? Genuine question, that’d be a point against the epoxy liner. Of course any solution would have to include an effective replacement, so 🤷 Wax, maybe?
Yes, its also releasing BPA.
TIL 😢
Don’t worry it’s still recyclable
Epoxy is not plastic.
Reusable water bottle?
Yeah, I got mine for 98 cents a can. Highest price I’ve seen is like two bucks.
I got news for you about modern cans if you’re trying to avoid plastic. They’re lined with, you guessed it, plastic.
How much plastic? Not nearly the same amount and the bulk of the packaging is recyclable.
Not sure if the concern was based on recyclability or consumption of microplastics. If the concern is about waste, then they should be using a reusable container instead.
Liquid death is legit the best carbonated water though, the texture is more like beer rather than pop
Lol sure if you say so
Bro’s talking about “texture” for sparkling water, how dare you not take him seriously?
Lol fuck off have you tried it? If you did a blind taste test of carbonated waters you would easily be able to tell what I mean
🤣🤣🤣 There’s a reason Facebook apple liquid death are billion dollar companies and the reason are guys like him who love the texture of carbonated water 🤣🤣🤣
It must be exhausting to be so much smarter than everyone else. It’s certainly exhausting from the outside.
😪
People call me crazy, but I agree. It definitely has a cleaner taste and better overall mouth feel that most.
Closest I think that compares might be topo chico, but it seems to go flat faster.
It’s tap water in a can. Everything else is made up in your mind.
I meant the carbonated version. All plain carbonated waters on the market taste / feel different to me and LDs just seems to be a notch better.
Store brand ones taste metallic to me for some reason. Perrier bubbles are “tiny” feeling. Talking Rain is pretty good. Not a fan of La Croix.
Give San Pellegrino a try. Little lime juice and salt for a salted lime soda or lime and mint for a virgin mojito.
Neat, right?
Hows the mouthfeel?
Lol
It’s embarrassing how stupid you have to be to pay this for some water. Sure if you’re in a pinch and there’s no other option. But regularly? Turnip brains
it’s a testament to how so many people just simply shouldn’t exist and how society will probably never change until they don’t.
9-5 all the way
Having Live Nation as a prime investor kind of helps.
Yeah, I’ve only ever seen this brand when it was the only option to get water, in a place where I wasn’t allowed to bring my own water ಠ_ಠ
Wait where don’t they let you bring water? Is that even legal?
One concert I went to that didn’t let you bring water in ended up getting shut down because the only water available was bathroom sink water or tap water in a plastic cup for $8. And they didn’t let you bring your plastic cups into the bathroom to refill them.
Probably about a third of the people there had to leave from passing out/dehydration and a bunch left in ambulances. And this was a concert where probably 90% of the people there were on drugs, which in my eyes makes the whole water situation even more irresponsible.
So legal, yeah probably, but also entirely fucked.
I feel for people putting on events like this. Ticket sales used to get you halfway to covering costs, but that’s ok, you’ve got bar sales to make up the shortfall.
If everyone is taking drugs though, you either double the ticket price, charge for water, or not put on the gig.
Definitely legal. Or at least, not illegal.
I paid $6 for a kid’s size bottle of water at Jerry world once. This was about 12 years ago. Kinda scared to find out how much it costs now.
Edit: jerry world is jerry jones’ stadium in texas, USA, home of the dallas cowboys
Sorry clarification, I can’t being my metal water bottle in.
I don’t think I’ve ever been stopped trying to bring in a plastic bottle, but that needs to be empty so technically not allowed to bring in water. My main point was just that they sell it where there is a captured market.
Bring a collapsible cup and fill it ay the water fountain or any sink.
1: Take one of the basic necessities for life to exist
2: Put it in a can
3: Call it death while pointing out that it’s neither solid, gas, nor plasma
4: ???
5: Profit
Anyone want to invest in my Death Time Crystals startup? Its prepackaged sperm in a can.
Sorry, I buy my prepackaged sperm in resealable gallon bags only.
Sperm in a bag? what are you Canadian!
Only when it comes to sperm. Spermnadianism, you might call it. You don’t have to if you don’t want to, though.
