In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled
so they’re bragging how much more misleading the new format is, gotcha.
Uhmmm based on my behavior before I left, the engagement is probably “click the three dots, hit report, select spam and block user”. That worked at least for a short while before they got rid of that feature…
Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.
In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.
Ah, you are right, I misread that sentence as the CTR being 28%!
so they’re bragging how much more misleading the new format is, gotcha.
I bet the “community engagement comments” are just people warning others that it is an ad
Uhmmm based on my behavior before I left, the engagement is probably “click the three dots, hit report, select spam and block user”. That worked at least for a short while before they got rid of that feature…
I don’t believe that number, the average reddit clicks one of every 4 ads shown?
No way.
Edit: I misread the post to be 28% CTR, you can ignore my comment.
They might not click it on purpose, but that’s beside the point.
Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.
Ah, you are right, I misread that sentence as the CTR being 28%!