Travelers United asked a federal court to order the South Dakota governor to pay damages due to her social media posts the group says are advertisements.

South Dakota Gov. Kristi Noem was sued in Washington, D.C., on Wednesday over her promotion of a Texas dentist on her social media accounts this week.

The lawsuit, filed by the consumer advocacy group Travelers United in the Superior Court of the District of Columbia, alleges that Noem “advertised a product or service without disclosing that she has a financial relationship with that company” after she posted a video  to social media Tuesday regarding dental services she received.

In the video, Noem describes consulting with and subsequently getting her teeth adjusted by a cosmetic dental company known as Smile Texas. The video appeared on Facebook, X, Truth Social, and Instagram.