I was part of a startup that started rebranding for no fucking reason once. It sucked.
In another case I was hired to consult for a small startup with horrible unclean code and tech debt. We were asked to make our recommendations about architecture to reduce that tech debt. One of our recommendations was “The CEO is no longer allowed to sell features that don’t yet exist”.
Like 90% of dev work was happening in response to the CEO hanging up the phone and saying “We just landed X company … as long as we can build them X”
I was part of a startup that started rebranding for no fucking reason once. It sucked.
In another case I was hired to consult for a small startup with horrible unclean code and tech debt. We were asked to make our recommendations about architecture to reduce that tech debt. One of our recommendations was “The CEO is no longer allowed to sell features that don’t yet exist”.
Like 90% of dev work was happening in response to the CEO hanging up the phone and saying “We just landed X company … as long as we can build them X”