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smaller European entrant
I like how from the perspective of outsiders, Aldi is “small”. They’re huge here in Europe along with Lidl. The two make a meme of establishing shops next to each other wherever either exist.
I am glad that Aldi is setting up shops in US. The chain is pretty cheap though the food quality is okay compared to others. I haven’t really heard anything bad about Aldi so they are pretty good employers unlike many American shops like Walmart.
I had a cut of gruyere from there a few weeks ago that was top notch. They got some real bargains for what some people would see as luxury food.
The Aldi Brie is very good.