“It’s so hard to get movies made, and in these big movies that get made — and it’s even starting to happen with the little ones, which is what’s really freaking me out — decisions are being made by committees, and art does not do well when it’s made by committee,” she added. “Films are made by a filmmaker and a team of artists around them. You cannot make art based on numbers and algorithms. My feeling has been for a long time that audiences are extremely smart, and executives have started to believe that they’re not. Audiences will always be able to sniff out bullshit. Even if films start to be made with AI, humans aren’t going to fucking want to see those.”
I worked on that movie. I can tell you that the crew knew it was going to be a stinker for the entire time it was being made.
It was GREAT money while it lasted even though Sony was unbelievably stingy at times. We (the crew) quickly came to look at it as a box office writeoff.
As we always say,
I don’t write em. I just light em.
I don’t know why studios keep meddling.
She said the script she signed up for was way better, and what got released is completely different
Like, I know some stuff will always change. But this comes up so often and it’s just producers fiddling with shit
I attended a conference where a former 20th Century-Fox executive talked about the way she meddled in the trailer process with technology. It’s all about numbers and metrics – if enough people, in the right demographics, didn’t watch the whole trailer on YouTube, they’d cut the next trailer to cater to that group. Even if it wasn’t a great representation of the movie; her bonus depended on people watching the trailer.
I can’t remember the last time I saw a movie trailer that made me more excited to see a movie than less, I generally try to avoid them at this point like most advertising and feel better for it.
Yes and that too bad, I’m not sure if it was the novelty or just the naive rose-tinted glasses of youth but trailers seemed Awesome when I was a teenager.
Now? Eh.
I feel like I’ve seen too many trailers with shit exploding and the one and only funny scene of the movie, that they don’t really attract me anymore.
They used to be better. My prime example is This teaser for Thor Ragnarok.
Watch from about 1:09.
They just kept revealing the scene! How much better would that scene have been when you watch the movie if we didnt know who was going to come out that door?
Would you show the hulk? I wouldnt. Thats an amazing scene everyone who left the theatre would have been gushing over if it was a surprise.
This never would have been the trailer in previous years but today seems to be all about showing the juiciest parts of a movie just to get people talking about going to see it. Then the movie be utterly disappointing because you have already seen the best scenes and all the bits between just arent as interesting. Its like telling all of the best jokes in a movie before you go see it. Sure it gets butts in seats. Im just surprised it STILL gets butts in seats
This is often over looked when people wonder why someone might sign up to something that is a trainwreck, and it usually comes down to the final film being far different than the original vision. Hell, a movie can be destroyed during script rewrites, bad scenes, and even during the editing process! Bladerunner has multiple versions based on editing the same filmed scenes. The theatrical version was ruined by insistence on a voiceover and the final cut is the best version due to what they cut out or left in.
This one sounds like the Bladerunner theatrical cut being ruined by execs, and that does suck.
Hancock
What’s the story with that one? I’m unfamiliar.
It was a Will Smith movie about a Superman-like superhero who became reviled and then became a bum. It was exciting because this was during the height of Will Smith’s action career and it would have been the first high-budget serious superhero movie starring a person of color.
The original script reads like pure art and adrenaline from what I remember. The actual movie turned into some shit-fest that made a white PR Rep the main character and then shoehorned some weird love triangle with ancient beings and super-amnesia.
You read that right. Somehow, the first big budget gritty superhero movie starring a black man got turned into a milquetoast semi-rom-com starring a white man as a media specialist with no superpowers.
Blade.
Blade had a $45 million budget, Hancock was $150 million. Blade: Trinity had the highest budget of the blade series at $65 million, and each entry introduced more white heroes who reduced Wesley Snipes’s heroic screentime.
To be fair there was a lot of rumor that Snipe’s reduced screentime had a lot to do with his own antics.
