Since 2022, Kellogg has been running an ad campaign encouraging families, with the help of Tony the Tiger and Toucan Sam, to break out of their boring dinner rotation and swap in the occasional bowl of cereal. “If you’re tired of cooking chicken over and over (and the kids are bored of eating it) we’ve got something you’ll want to try,” the description for one of the advertisements read. “Turn off the stove, pop open the pantry and pour your favorite Kellogg’s cereal for dinner!”
That commercial didn’t inspire nearly the same amount of dialogue as when — nearly two years later, on Feb. 21 — WK Kellogg Co. CEO Gary Pilnick also suggested customers eat cereal for dinner, likely because instead of positioning it, as the advertisement had, as a little treat, he suggested it as a solution for families feeling throttled by food inflation.
I no longer buy cereal because it has become way too expensive for the low nutritional/satiety value. Sorry, Kellogg, you’ll have to do better if you want to convince people to eat more cereal.
Alternatively you could buy a big bag of rice and a bunch of dried beans and lentils, and some frozen veggies and canned mushrooms with some cheap sauces, and eat decently for significantly less per calorie than eating breakfast cereal…. Which is expensive garbage.
…or we could work so that food in general was affordable for everyone so people didn’t have to survive off of rice and lentils every day and convince themselves that it’s not so bad.
Both would be good.
All great suggestions! I just laugh when people tell me being vegan is too expensive.
when the people shall have nothing to eat, they will eat the rich
Junk food, nothing more. The sugar content in many cereals is comparable to candy and other sweets. If you’re trying to lose weight or stay healthy, this stuff should stay on the shelf and off your radar, even if they were giving it away for free. It’s not worth it.
“Turn off the stove, pop open the pantry and pour your favorite Kellogg’s cereal for dinner!”
If I wanted to live like I was in college, I’d re-enroll and find a new career path.
Coincidentally, Kellogg’s is probably top 5 for most greedflated prices.
The last few times I even thought about getting some cereal, I was turned off by the high price of it. It’s $7-$8 here for a normal sized box. Even the generic bag only stuff is pretty high ($6.50). I just buy a big ol’ thing of oats for $2 and make oat bars.
I only buy it from Costco now. And egen the healthier-looking cereals are loaded with sugar. I’ve started swapping cereal to oats with some fresh berries, a dash of milk, and cinnamon. You can add a pinch of brown sugar if you need a bit more sweetness. Or (sugary) dried cranberries.
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